Brand Promise

The Brand Platform represents Appalachian State University’s foundational values, competitive advantages, and unique traits of excellence. It describes the place Appalachian seeks to own in the marketplace and also identifies our aspirations. The Brand Platform is composed of the Brand Position Statement, Brand Promise, Brand Drivers, and Brand Personality.

The Brand Promise is a shorthand version of the position statement created to be memorable in the minds of stakeholders and target audiences.

Appalachian State University prepares students to lead purposeful lives as engaged, global citizens who understand their responsibilities in creating a sustainable future for all. Our location in the distinctive Appalachian mountain town of Boone, North Carolina, profoundly shapes who we are. As a constituent institution of the University of North Carolina, we fulfill our core academic missions of teaching, scholarship, and service in ways that honor our geography and heritage. Appalachian is one of 16 universities in the University of North Carolina system.

University Communications

Promoting the strategic initiatives and special character of Appalachian State University.

Need help with...?

• Communications Planning
• Critical Communications
• Publications and Graphic Design
• Photography, Video and Podcasts
• Mobile Apps
• Audio/Visual Setup
• Media Coverage
• Web Design / Redesign
• Writing and Editing
• Social Media
• Signage
• Event Promotion
• Paid Advertising

Visit uc.appstate.edu 

Licensing products

Through the licensing program, Appalachian State protects and enhances its reputation by ensuring that only licensed and approved products displaying University trademarks appear before the public. Additionally, the program enables the institution to share in the benefits derived from the commercial use of these trademarks.

For more information, please visit the Office of Trademarks & Licensing.

Next Communications Liaison Team Meeting

  • September 27, 2017
    1:00pm - 2:30pm
    I.G. Greer Room 224 (Conference Room)


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