Event Promotion Resources

Using the web to promote your event starts at home - on your own website - with an "event page." Once you have crafted and posted your event page, all remaining efforts are used to drive traffic to it.

Learn more about Event Promotion on the Web.

Internal Promotion Instructions

For an event to be posted to today.appstate.edu, the news and event hub for the university, it must first be posted on your website. A single event must have its own webpage and contain the following information.

  • Event name

  • Date

  • Time

  • Location

  • Event description: What will happen? What will the speaker speak about? What can I expect when I go?

  • Speaker bio or additional info: This can be short and link to the full bio elsewhere

  • Parking: Indicate special parking information, link to parking.appstate.edu

  • Tickets/Cost of Attendance: If there is no cost, indicate the event is “free of charge and open to the public.”

  • More information: Books to plug? Link to publisher.

  • Sponsors

  • About: This section likely is already written; check the Today website. Can’t find what you’re looking for? Contact Linda at coutantla@appstate.edu or call 2342.

  • Image: Images should click through to a high resolution version also posted to your website.
    Include a photo caption. Photo by Photographer’s name - no punctuation. (If the name of the photographer is not known, write “Photo submitted”.)

Once you have posted your event webpage, email its URL to news@appstate.edu.

External Resources

University Communications

Promoting the strategic initiatives and special character of Appalachian State University.

Need help with...?

• Communications Planning
• Critical Communications
• Publications and Graphic Design
• Photography, Video and Podcasts
• Mobile Apps
• Audio/Visual Setup
• Media Coverage
• Web Design / Redesign
• Writing and Editing
• Social Media
• Signage
• Event Promotion
• Paid Advertising

Visit uc.appstate.edu 

Licensing products

Through the licensing program, Appalachian State protects and enhances its reputation by ensuring that only licensed and approved products displaying University trademarks appear before the public. Additionally, the program enables the institution to share in the benefits derived from the commercial use of these trademarks.

For more information, please visit the Office of Trademarks & Licensing.