Size: 8 1/2" x 11"
Ink: black and gold ink
Paper: Manufactured exclusively for Appalachian with a custom watermark. Neena Environment PC 100 White, 24 lb text weight.

*Requires approval before printing.

Matching Envelope: No. 10 Business

Guidelines for Use
Letterhead is the best choice for most business correspondence. It can be produced as an electronic file as well as print.

The preferred typeface for correspondence is Times New Roman (Typeface used for letterhead is ITC New Baskerville), 10 point for standard letters and 12 point for short letters. Do not use a larger font size. Letters should be typed block style, single-spaced, with double returns between paragraphs. Do not indent paragraphs. Use a double return between the last line of the letter and the complimentary close, and three returns below the close to the typed signature. The left margin is 1 inch. The top margin to the date is 2.13 inches from the top edge. The typing width may vary, depending on the length of the letter. The maximum typing width is 6.5 inches (with a right margin of 1 inch). The minimum typing width is 5.5 inches (with a right margin of 2 inches). The bottom margin is 1.75 inch.

An individual’s name, title, phone number and email address is not included on letterhead. That information may be included in the signature, the body of the letter, or you may enclose your business card with the letter to provide personal or direct contact information.

Letterhead Example

Template and ordering is available at

University Communications

Promoting the strategic initiatives and special character of Appalachian State University.

Need help with...?

• Communications Planning
• Critical Communications
• Publications and Graphic Design
• Photography, Video and Podcasts
• Mobile Apps
• Audio/Visual Setup
• Media Coverage
• Web Design / Redesign
• Writing and Editing
• Social Media
• Signage
• Event Promotion
• Paid Advertising

Visit uc.appstate.edu 

Licensing products

Through the licensing program, Appalachian State protects and enhances its reputation by ensuring that only licensed and approved products displaying University trademarks appear before the public. Additionally, the program enables the institution to share in the benefits derived from the commercial use of these trademarks.

For more information, please visit the Office of Trademarks & Licensing.

Next Communications Liaison Team Meeting

  • December 11, 2019
    1:00pm - 2:30pm
    I.G. Greer Room 224 (Conference Room)