Logo (the "bird" logo)

As the centerpiece of a graphic identity program, the primary logo  will be used in print, product and other media applications which communicate the university to its publics.

Usage guidelines

  • The primary mark is designed to be used as one unit, not as separate letterforms or elements.
  • The letterforms have been drawn specifically for the university; therefore, you cannot substitute a typeface for them.
  • The proportions of the graphic element should remain unaltered.
  • The primary mark must be clearly legible at all times.
  • The primary mark must be reproduced from official artwork.
  • The "bird" logo is a registered trademark. The ® symbol must be applied when printed on merchandise.
  • Generally, the primary mark should be reproduced in black only. The primary mark may be reproduced in any legible color, when that color is the only color being used in a printed piece. Example: An item only being printed in green ink.
  • The primary mark may also be reproduced in two color, accenting the bird in gold (Pantone 116C or equivalent substitute) and letterforms all in white for dark backgrounds or letterforms all in black for light backgrounds.
  • The logotype may appear in three forms; as a stand alone, with an address line and with an address line including the zip code.
  • Area of protection: The protected area around the primary mark is roughly equal to the cap height of the "A" in Appalachian. Other typographical or design elements must not encroach on this space.

Incorrect usage of the primary mark

  • Do not re-create or alter the primary mark in any manner. Examples include, but are not limited to:
    • separation of elements,
    • using the primary mark as part of a sentence or headline,
    • color substitution,
    • adding information,
    • adding elements, and
    • font substitution.
  • The elements in the address line must not be moved or retypeset.
  • The primary mark should not be used as a focal point except where its purpose is to identify the university. In general it should not be featured prominently on the covers of print publications but rather as a signature, for example, printed at a small size on the bottom front cover or on the back.
  • Do not outline the primary mark in a separate color.
  • Do not apply drop shadow or bevel to the primary mark.
  • Do not resize the elements within the primary mark's configuration.
  • Do not stretch or distort the primary mark. When re-sizing make sure that the with-to-height aspect ratio is the same.
  • Do not use the primary mark to create a pattern.
  • Do not use the primary mark as a background image and print text or images over it.
  • Do not overlap the primary mark with other marks or elements.
  • Avoid applying the primary mark on top of busy photos, or over backgrounds that are textured, uneven or pattered.
  • Do not use versions of the primary mark obtained from web pages other than the approved download page.
  • Do not scan printed materials to obtain the primary mark. Marks obtained in this fashion are usually poor quality.
  • Do not rotate or tilt the primary mark.


University Communications

Promoting the strategic initiatives and special character of Appalachian State University.

Need help with...?

• Communications Planning
• Critical Communications
• Publications and Graphic Design
• Photography, Video and Podcasts
• Mobile Apps
• Audio/Visual Setup
• Media Coverage
• Web Design / Redesign
• Writing and Editing
• Social Media
• Signage
• Event Promotion
• Paid Advertising

Visit uc.appstate.edu 

Licensing products

Through the licensing program, Appalachian State protects and enhances its reputation by ensuring that only licensed and approved products displaying University trademarks appear before the public. Additionally, the program enables the institution to share in the benefits derived from the commercial use of these trademarks.

For more information, please visit the Office of Trademarks & Licensing.