University seal

university seal

Appalachian State University seal symbolizes the university at the highest level. The use of the seal is restricted to official university business items, publications and documents that are university-wide in scope and that require approval by the Chancellor before being issued. The seal appears on official documents signed by the Chancellor and/or the chair or members of the Board of Trustees.

Use of the seal for retail items is restricted to graduation related items, limited upscale products or exclusive gifts.

The Office of Trademarks and Licensing will review requests for use of the seal for retail items. University Communications coordinates approval of the seal's use with the Office of the Chancellor.

Examples of graduation items include:
• graduation announcements
• diploma frames

Examples of upscale retail/gift products include:
• lapel pins
• cuff links
• tie clips
• pen sets
• paper weights
• clocks
• desk lamps
• letter openers

The seal must always be used in its entirety, no cropping allowed. Under no circumstances should the seal be altered. The preferred color for the seal is black, gold [Pantone 116C] , metallic gold [metallic Pantone 871] or gold foil. The seal may also be reversed out to white.

The university seal is a registered trademark. The ® symbol must be included with the graphic.


University Communications

Promoting the strategic initiatives and special character of Appalachian State University.

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• Communications Planning
• Critical Communications
• Publications and Graphic Design
• Photography, Video and Podcasts
• Mobile Apps
• Audio/Visual Setup
• Media Coverage
• Web Design / Redesign
• Writing and Editing
• Social Media
• Signage
• Event Promotion
• Paid Advertising


Licensing products

Through the licensing program, Appalachian State protects and enhances its reputation by ensuring that only licensed and approved products displaying University trademarks appear before the public. Additionally, the program enables the institution to share in the benefits derived from the commercial use of these trademarks.

For more information, please visit the Office of Trademarks & Licensing.