Social Media Mark and Web Clips

social media mark example


The Appalachian branded social media mark was developed to give a consistent look to departments representing the university. The mark is to be used as the profile photo for Facebook, Twitter, Instagram or other social media outlets.It can also be used as a Web Clip.

social media mark exampleNeed a social media mark?

Download this Adobe Photoshop psd file to create your own mark. It contains layers with the different Appalachian colors and a text layer. Use the san serif font family of Arial or Myriad Pro. You can also place a photo on a layer. Note the template has been adjusted to include all of "App State" when Twitter or Facebook forces the mark to be in circle format.

Contact Roslyn Howard in University Communications to help you create a social media mark at, or call 262-2836.

Template options

Choose different color backgrounds and text colors. You can also choose to use a photo. These are a few examples that could be created for the Hayes School of Music. Remember this mark will be very small in the Twitter and Facebook comment feeds, so the simpler the better.


Use part of the
College name


Use a phrase or
just a word


Use just a

University Communications

Promoting the strategic initiatives and special character of Appalachian State University.

Need help with...?

• Communications Planning
• Critical Communications
• Publications and Graphic Design
• Photography, Video and Podcasts
• Mobile Apps
• Audio/Visual Setup
• Media Coverage
• Web Design / Redesign
• Writing and Editing
• Social Media
• Signage
• Event Promotion
• Paid Advertising


Licensing products

Through the licensing program, Appalachian State protects and enhances its reputation by ensuring that only licensed and approved products displaying University trademarks appear before the public. Additionally, the program enables the institution to share in the benefits derived from the commercial use of these trademarks.

For more information, please visit the Office of Trademarks & Licensing.