Titlemark (the "mountain songbird" mark)

Two options

Option one 
College name or department name
or program name only

Option two
Department or program name
including its full college name

The titlemark is not a new logo for the university. It is to be used to identify colleges, programs or departments as a title line. For example: Top of a brochure or cover letter. The titlemark can also be used in informal applications, including merchandise.

The "mountain songbird" mark is not a stand-alone graphic, and is not to be separated from an area or program title. Contact University Communications for approval on variations of this graphic theme.

Usage guidelines

  • The titlemark is to be used to identify colleges, schools, programs or departments as a title line. No acronyms are to be used. Any college, department or program needs to have its full name for clarity and consistency.
  • The titlemark must be reproduced from official artwork.
  • Area of protection: The protected area around the titlemark is equal to the height of a capital letter in the title squared. Other typographical or design elements must not encroach on this space.

  • The titlemark can be produce as solid black, black and gold (Pantone 116C or equivalent substitute) for light color backgrounds and white and gold for dark color backgrounds.

Incorrect usage of the titlemark

  • Do not re-create or alter the titlemark in any manner. Examples include, but are not limited to:
    • separation of elements,
    • using the titlemark as part of a sentence or headline,
    • color substitution,
    • adding information,
    • adding elements, and
    • font substitution.
  • Do not apply outlines, drop shadows or bevels to the titlemark.
  • Do not stretch or distort the titlemark.
  • Do not overlap the mark with other marks or elements.
  • Do not resize the elements within the titlemark's configuration.
  • Do not apply to backgrounds that diminish the legibility of the icon.
  • The titlemark should not be used on letterhead and business cards.



University Communications

Promoting the strategic initiatives and special character of Appalachian State University.

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• Communications Planning
• Critical Communications
• Publications and Graphic Design
• Photography, Video and Podcasts
• Mobile Apps
• Audio/Visual Setup
• Media Coverage
• Web Design / Redesign
• Writing and Editing
• Social Media
• Signage
• Event Promotion
• Paid Advertising

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Licensing products

Through the licensing program, Appalachian State protects and enhances its reputation by ensuring that only licensed and approved products displaying University trademarks appear before the public. Additionally, the program enables the institution to share in the benefits derived from the commercial use of these trademarks.

For more information, please visit the Office of Trademarks & Licensing.