Yosef head

The Yosef trademark communicates Appalachian school spirit. Used on a wide range of informal print, product and Web applications. The Yosef Head trademark is also the primary athletic mark.

Usage guidelines

  • The Yosef head should be used when a bolder, more informal look is desired, particularly by student groups and alumni organizations.
  • The Yosef head is a registered trademark. The ® symbol must be applied when printed on merchandise.
  • The Yosef head trademark must be reproduced from official artwork. 

Incorrect usage of the Yosef head

  • No color substitutions allowed.
  • Do not reverse the positive version.
  • Do not apply drop shadows or bevels to the mark.
  • Do not stretch or distort the mark.
  • Do not resize the elements within the mark's configuration.
  • Do not apply to backgrounds that diminish the legibility of the mark.
  • Do not flip the orientation of the mark. The Yosef head must always face left.
  • Do not use versions of the mark obtained from web pages other than the approved download page.
  • Do not scan printed materials to obtain the mark. Marks obtained in this fashion are usually poor quality.
  • The Yosef head should not be used on letterhead and business cards.


For downloads of the Yosef head, please visit Downloads (login required).

University Communications

Promoting the strategic initiatives and special character of Appalachian State University.

Need help with...?

• Communications Planning
• Critical Communications
• Publications and Graphic Design
• Photography, Video and Podcasts
• Mobile Apps
• Audio/Visual Setup
• Media Coverage
• Web Design / Redesign
• Writing and Editing
• Social Media
• Signage
• Event Promotion
• Paid Advertising

Visit uc.appstate.edu 

Licensing products

Through the licensing program, Appalachian State protects and enhances its reputation by ensuring that only licensed and approved products displaying University trademarks appear before the public. Additionally, the program enables the institution to share in the benefits derived from the commercial use of these trademarks.

For more information, please visit the Office of Trademarks & Licensing.