University Fonts

Due to licensing changes Appalachian is discontinuing ITC New Baskerville and Avenir as the university fonts. The serif font family will now be Times New Roman and the sans serif font family will be Arial. Careful and creative use of our approved typefaces reinforces our personality traits and maintains clarity and cohesiveness in our marketing initiative.

Times New Roman

A classic and legible serif typeface available in a variety of weights and styles.

  • Times New Roman - Regular

  • Times New Roman - Italic

  • Times New Roman - Bold

  • Times New Roman - Bold Italic


A classic and legible sans serif typeface available in a variety of weights and styles.

  • Arial - Regular

  • Arial - Italic

  • Arial - Bold

  • Arial - Bold Italic


University Communications

Promoting the strategic initiatives and special character of Appalachian State University.

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• Communications Planning
• Critical Communications
• Publications and Graphic Design
• Photography, Video and Podcasts
• Mobile Apps
• Audio/Visual Setup
• Media Coverage
• Web Design / Redesign
• Writing and Editing
• Social Media
• Signage
• Event Promotion
• Paid Advertising


Licensing products

Through the licensing program, Appalachian State protects and enhances its reputation by ensuring that only licensed and approved products displaying University trademarks appear before the public. Additionally, the program enables the institution to share in the benefits derived from the commercial use of these trademarks.

For more information, please visit the Office of Trademarks & Licensing.