University Fonts

Careful and creative use of our approved typefaces reinforces our personality traits and maintains clarity and cohesiveness in our marketing initiative.

ITC New Baskerville

ITC New Baskerville is a classic, inviting and legible serif typeface available in a variety of weights and styles.

  • ITC New Baskerville - Roman
  • ITC New Baskerville - Italic
  • ITC New Baskerville - Bold
  • ITC New Baskerville - Bold Italic


Avenir is a clean and legible sans serif typeface available in a variety of weights and styles.

  • Avenir 35 Light
  • Avenir 35 Light Oblique
  • Avenir 45 Book
  • Avenir 45 Book Oblique
  • Avenir 55 Roman
  • Avenir 55 Oblique
  • Avenir 65 Medium
  • Avenir 65 Medium Oblique
  • Avenir 85 Heavy
  • Avenir 85 Heavy Oblique
  • Avenir 95 Black
  • Avenir 95 Black Oblique



University Communications

Promoting the strategic initiatives and special character of Appalachian State University.

Need help with...?

• Communications Planning
• Critical Communications
• Publications and Graphic Design
• Photography, Video and Podcasts
• Mobile Apps
• Audio/Visual Setup
• Media Coverage
• Web Design / Redesign
• Writing and Editing
• Social Media
• Signage
• Event Promotion
• Paid Advertising


Licensing products

Through the licensing program, Appalachian State protects and enhances its reputation by ensuring that only licensed and approved products displaying University trademarks appear before the public. Additionally, the program enables the institution to share in the benefits derived from the commercial use of these trademarks.

For more information, please visit the Office of Trademarks & Licensing.

Next Communications Liaison Team Meeting

  • June 13, 2018
    1:00pm - 2:30pm
    I.G. Greer Room 224 (Conference Room)