Guidance for bylines in University Communications

July 2017

University Communications believes in creating transparency in its news and feature writing – for accountability purposes and also to simply give credit where credit is due. This benefits readers both on and off campus in understanding who wrote and/or contributed to the content and who should be contacted with any follow-up, whether it is for praise or critique.

Here are guidelines used for our News and Appalachian Magazine websites:

All stories will have a byline with a person’s name. This is true whether the writer works as a University Communications staff member, a communication liaison or any other member of the Appalachian Community. We no longer use “From staff reports” or “By University Communications.”

Bylines go to the person(s) who wrote the content. Generally, the byline goes to the writer who is assigned the story and completes the assignment well. If heavy editing and rewriting is necessary, the writing team managers might give the byline to the writer and the editor or simply replace the byline with the person who reworked the text into publishable form. This decision is made in the spirit of accurate representation. No more than two names should be in the byline.

Contributors can be acknowledged at the end of the story. Sometimes, liaisons or others provide some text or offer heavy assistance in crafting the text. We want to recognize that involvement – again, for the sake of transparency and proper credit. This language should appear at the bottom of the story in italics. Example: Haley Childers contributed to this story.

It’s about the subject(s), not the credit. In the end, our work is about promoting Appalachian State University and its people and programs. While University Communications takes pride in its work and full responsibility for it, we don’t get hung up on our personal exposure as writers or editors. We support an atmosphere of collegiality, teamwork and love of Appalachian.

Questions? Contact:

Linda Coutant, Ed.D.
Senior Writer/Editor/Public Information Officer: Content Development and Project Manager

University Communications
coutantla@appstate.edu
828-262-2342

University Communications

Promoting the strategic initiatives and special character of Appalachian State University.

Need help with...?

• Communications Planning
• Critical Communications
• Publications and Graphic Design
• Photography, Video and Podcasts
• Mobile Apps
• Audio/Visual Setup
• Media Coverage
• Web Design / Redesign
• Writing and Editing
• Social Media
• Signage
• Event Promotion
• Paid Advertising

Visit uc.appstate.edu 

Licensing products

Through the licensing program, Appalachian State protects and enhances its reputation by ensuring that only licensed and approved products displaying University trademarks appear before the public. Additionally, the program enables the institution to share in the benefits derived from the commercial use of these trademarks.

For more information, please visit the Office of Trademarks & Licensing.

Next Communications Liaison Team Meeting

  • September 27, 2017
    1:00pm - 2:30pm
    I.G. Greer Room 224 (Conference Room)


Advanced