Easy access to information and imagery to effectively represent Appalachian

University Communications makes it easy to create effective, great-looking communications that meet these expectations. We offer two options:

  • “Create Your Own” materials using resources located here on our online Toolbox

  • In-house marketing/public relations support for custom materials, communication plans, ad campaigns and more, upon request

Creative yet similar

Using Toolbox resources and abiding by identity standards does not mean all materials must look exactly alike. Rather, it means communications will have consistent graphic identifiers, photographic emphasis, fonts, colors and message, so that they are easily recognized as belonging to Appalachian.

How we work 

Appalachian uses a decentralized marketing effort led by the University Branding Council. This means that each of Appalachian’s colleges and units have their own Communication Liaison who works closely with University Communications to communicate on behalf of their campus area. 

Need help?

Start any project by first contacting your Communication Liaison.

University Communications

Promoting the strategic initiatives and special character of Appalachian State University.

Need help with...?

• Communications Planning
• Critical Communications
• Publications and Graphic Design
• Photography, Video and Podcasts
• Mobile Apps
• Audio/Visual Setup
• Media Coverage
• Web Design / Redesign
• Writing and Editing
• Social Media
• Signage
• Event Promotion
• Paid Advertising

Visit uc.appstate.edu 

Licensing products

Through the licensing program, Appalachian State protects and enhances its reputation by ensuring that only licensed and approved products displaying University trademarks appear before the public. Additionally, the program enables the institution to share in the benefits derived from the commercial use of these trademarks.

For more information, please visit the Office of Trademarks & Licensing.