Logo, Trademarks, Icons, Colors and Fonts
A fundamental piece of the Appalachian State University's communication plan is proper, consistent usage of Appalachian's graphic identifiers.
The university's logo (the "bird" logo), primary icon (the block "A"), seal, titlemarks, fonts and colors are the visual basis for our brand identity and it is important to use them consistently. Captitalizing on the impact of the university's graphic identity wil result in stronger marketing materials for your organization.
All marketing materials to be distributed outside our campus borders must adhere to the identity standards presented on this site.Materials governed by the identity standards included, but are not limited to... letters; e-mails; product and service information; brochures; flyers; annual reports; publications; official websites; newsletters; print and broadcast advertising; promotional videos and CDs; stationery and business cards; banners and posters; indoor and outdoor signage; promotional items; and merchandise.
(the "bird" logo)
The "bird" logo is the primary mark of the university. Designed in the late 1980s, this logo reinforces our brand. It is appropriate for an academic institution with a reputation for excellence, and emphasizes our mountain setting, intimate and engaging campus atmosphere.
(the block "A")
Originally designed as an athletics identifier, the icon has developed significant recognition value, and may be used to identify the university in less formal media, when placed in close proximity to the words "Appalachian" or "Appalachian State University."
Social Media Mark and Web Clip
The Appalachian branded social media mark was developed to give a consistent look to departments representing the university. The mark is to be used as the profile photo for Facebook, Twitter, Instagram or other social media outlets. It can also be used as a Web Clip.
("mountain songbird" mark)
The titlemark ("mountain songbird" mark) is not a new logo for the university. It is to be used to identify colleges, programs or departments as a title line. For example: Ttop of a brochure or cover letter. The titlemark can also be used in informal applications, including merchandise.
Promoting the strategic initiatives and special character of Appalachian State University.
Need help with...?
• Communications Planning
• Critical Communications
• Publications and Graphic Design
• Photography, Video and Podcasts
• Mobile Apps
• Audio/Visual Setup
• Media Coverage
• Web Design / Redesign
• Writing and Editing
• Social Media
• Event Promotion
• Paid Advertising
Through the licensing program, Appalachian State protects and enhances its reputation by ensuring that only licensed and approved products displaying University trademarks appear before the public. Additionally, the program enables the institution to share in the benefits derived from the commercial use of these trademarks.
For more information, please visit the Office of Trademarks & Licensing.
Next Communications Liaison Team Meeting
April 12, 20171:00pm - 2:30pmI.G. Greer Room 224 (Conference Room)