Stationery and Guidelines for Use

Each stationery item (letterhead, business cards, note cards, note pads, mailing label and envelopes) has been designed to conform with traditional stationery etiquette. The limited design options of each item are in place to standardize the Appalachian stationery products.

If you have special circumstances that are not addressed by these designs, please submit your request for an exception and give the reasons for the exception, to Roslyn Howard, Graphic Identity/Brand Standards Manager at


Foldover Notecards

Flat Note Cards

Business Cards

Calling Card


Mailing Label

University Communications

Promoting the strategic initiatives and special character of Appalachian State University.

Need help with...?

• Communications Planning
• Critical Communications
• Publications and Graphic Design
• Photography, Video and Podcasts
• Mobile Apps
• Audio/Visual Setup
• Media Coverage
• Web Design / Redesign
• Writing and Editing
• Social Media
• Signage
• Event Promotion
• Paid Advertising


Licensing products

Through the licensing program, Appalachian State protects and enhances its reputation by ensuring that only licensed and approved products displaying University trademarks appear before the public. Additionally, the program enables the institution to share in the benefits derived from the commercial use of these trademarks.

For more information, please visit the Office of Trademarks & Licensing.