Story Criteria

The UComm Writing Team uses the following criteria to determine when a story request qualifies for publication to Appalachian Today, the news and event hub for the university:


The story ...

  • Aligns with or positively demonstrations one or more of Appalachian's strategic initiatives:
    • Sustainability/resiliency.
    • Academic excellence.
    • Support for scholarships.
    • Rural and first-generation student recruitment/retention.
    • Diversity of thought, belief and community.
    • Community and civic engagement.
    • Health, wellness and safety.
    • Undergraduate research.
    • Global learning
  • Is timely.
  • Has an impact, either local or national.
  • Has a recruitment angle.
  • Has a fundraising/giving angle.
  • Has human interest.
  • Is helpful — "news you can use."
  • Is a current trend.
  • Related to issues (and our solutions).


Story ideas should be:

  • As specific as possible; include details.
  • Suited for visuals (photography, video, audio).
  • Suited for multiple audiences.
  • Can be used in multiple channels (web, print, email, social).
  • Evergreen (can be used for a long period of time).


Questions? Contact:

    Elisabeth Wall
    Senior writer/editor
    Managing Editor/Appalachian Magazine
    University Communications


    Linda Coutant, Ed.D.
    Senior Writer/Editor/Public Information Officer: Content Development and Project Manager
    University Communications

University Communications

Promoting the strategic initiatives and special character of Appalachian State University.

Need help with...?

• Communications Planning
• Critical Communications
• Publications and Graphic Design
• Photography, Video and Podcasts
• Mobile Apps
• Audio/Visual Setup
• Media Coverage
• Web Design / Redesign
• Writing and Editing
• Social Media
• Signage
• Event Promotion
• Paid Advertising


Licensing products

Through the licensing program, Appalachian State protects and enhances its reputation by ensuring that only licensed and approved products displaying University trademarks appear before the public. Additionally, the program enables the institution to share in the benefits derived from the commercial use of these trademarks.

For more information, please visit the Office of Trademarks & Licensing.